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Bungie, developers of the famed Halo series announced today that they have officially signed a 10-year publishing deal with distributor Activision. The deal grants Activision exclusive worldwide rights to publish and distribute all future Bungie games.
The agreement is the first of its kind for Bungie since splitting from Microsoft in 2007. It will definitely give them the resources necessary to further develop games for a global audience.
“We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise,” said Harold Ryan, President of Bungie. “From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.”
“Bungie is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with their talented team over the next decade,” stated Thomas Tippl, Chief Operating Officer of Activision Blizzard. “Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industry’s best creative talent. Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities.”
Bungie's games have sold more than 25 million units worldwide. The Halo franchise in particular has generated approximately $1.5 billion in revenues, according to The NPD Group, Charttrack and GfK. Whatever Bungie's next IP is, there's a good chance it could be a hit. As such, Activision noted that it does expect this agreement "to be accretive to its operating margins as of the release of the first game."
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